Who doesn’t love flowers? I mean we work in a very creative industry and when styling our events, the florals can either make or break your event. I would say it’s one of my favourite parts of our roles, being able to work with an amazing florist to bring your vision to life!
On Monday morning we had the pleasure of having one of this months networking events at Pinstripes and Peonies whom are based in the New Covent Garden Flower Market. I’ve always wanted to go to the market and have worked with Rouri before at Pinstripes & Peonies so I knew our members would love them and the morning Rouri had prepared for them.
Despite the rain we all arrived to their warehouse (which is in the flower market) to meet the team and over coffee with some pretty amazing pastries (please send me the name of that bakery Rouri) before being taken on a tour of the market. I like to think we all know our craft well but I fear not nearly as well as Rouri knows flowers. Creative Director Ruari leads the team which has over 40 years combined experience. Having studied law at university and then training as a chef at Michelin-starred restaurant Le Gavroche, we are delighted that Ruari found his natural talent in floristry and his passion and talent for his craft is evident. We learnt all about the best flowers for the seasons, what to look for when buying flowers for ourselves and the most important thing we learnt is that a long lead time means better flowers! Seriously and I am so guilty of this, giving them a weeks’ notice is not doing my event any favours in sourcing and sometimes growing the best flowers for my event so if I take only one thing away from our event, it's this.
One of the reasons I love Pinstripes & Peonies is their approach to philanthropy and sustainability. They have been supporting Floral Angels since 2003. If you have yet to hear about Floral Angles they are amazing. They work to donate all the flowers us event managers do not have use for after our events to worthy beneficiaries like homeless shelters and care homes. It really does make you happy to know all those beautiful flowers aren’t being wasted and they are also in the same warehouse as Pinstripes & Peonies which makes it even easier to suppor them.
After the tour it was back to the workshop for a flower making masterclass which was up there with one of the best things I’ve done. Given expert instruction by the in-house florist, we then had the opportunity to build our arrangements step by step! I loved it, you really switch off and am seriously so proud of what we created. They have pride of place on my dining table at home and I had some lovely compliments carrying them on the tube on the way home.
We said our thankyous (wish I’d nicked more pastries) and made our way to the office by 10.30, arrangements in tow ready to proudly show off our creative flair.
Pinstripes & Peonies are accredited at some pretty fabulous venues and can also work outside of London, you can contact the team here!
Michelle Rees is a Events Advisor for a London Law Firm
Kate is a Events Manager for a London Law Firm